Digital currencies are breaking into the world of professional sports, with the world’s largest football organization showing growing interest in blockchain technology. According to Gianni Infantino, president of the International Football Federation (FIFA), the organization is considering developing its own cryptocurrency token. This is going to be a breakthrough!

He believes that a digital currency will greatly benefit the organization in terms of global fan interaction, asserting that such collaboration will be much more effective.

"FIFA is very, very interested to develop a FIFA coin, to do it from here, from America, and to conquer the 5 billion soccer fans in the world," Infantino said, calling on interested parties to collaborate.

US President Donald Trump shares this view, seeing it as a great initiative, but joking "that coin may be worth more than FIFA in the end."

However, the project is already facing headwinds. The lack of specifics on the matter has been exploited by fraudsters who have released a cryptocurrency called FIFA. It is important to note that this digital asset has nothing to do with the football association. In just one day, the token skyrocketed by an astonishing 357,000%, reaching a market capitalization of $8.2 million. In light of this, experts are urging caution and advising against relying on dubious information.

According to experts, this is almost a unique example of such rapid coin growth in such a short period of time. Undoubtedly, this surge will end in a correction, which is what the entire cryptocurrency market is currently experiencing. However, for FIFA, this is a sign of the promising future of its upcoming token. There is a good chance that its entry into the digital asset space will yield positive results.